El Turismo Local de Zamboanga Manifests that:

  • To increase tourist arrival in Zamboanga City Through a strong partnership with domestic and international travel and tour service providers;;
  • To increase the economic benefits that flow from the tourism industry of Zamboanga City.
  • To aggressively promote and market the tourism potentials of the city;
  • To protect and promote the ecological/enviornmental aspects of the city’s tourism sites;
  • To promote the ecological and cultural heritage of Once islas(11 Islands) as the city’s prime eco-culturaltourism destination as well as other cultural heritage sites of the city;
  • To ensure the implementation of globally accepted tourism standards in the city;
  • To aggresively implement the tourism safety and health programs;
  • To develop more tourism sites in the city.